Marketing Students Recognized

At the annual Marketing Awards Reception, students were presented with certificates for outstanding and honors scholars, various scholarships, and a concentration in Professional Sales Leadership and/or Digital Marketing & Analytics. Students mingled with parents, faculty, corporate sponsors, and scholarship sponsors John '85 and Sally Fodor, Fodor Family Scholarship and Stewart '80 and Pamela Lander, Lander Family Scholarship and Alumnus of the Year. Read more

Interim Department Head's Message

Greetings! As summer approaches and our snowy winter fades from our memories into summer's warm contentment, we are delighted to share Marketing Department news from Spring 2015 that has been a culmination of networking, accomplishments, and research. Read more

Featured Stories

Marketing Alumni Event Makes Impact on Students
Alumni take advantage of this networking event to interact with marketing students through an exchange of ideas, experiences, and advice.

Marketing Scholars Address "Research Mobile Marketing"
The 2015 VOYA Global Colloquium hosted marketing scholars from Boston College, University of Pennsylvania, and University of Pittsburgh.

Marketing and Business Law Faculty

Research

Robin Coulter: Drivers of Local Relative to Global Brand Purchases: A Contingency Approach. (Abstract)

Kunter Gunasti: How Competitor Brand Names Affect Within-Brand Choices. (Abstract)

Hongju Liu: An Empirical Model of Drug Detailing. (Abstract)

Hongju Liu and Joseph Pancras: Managing Customer Acquisition Risk Using Co-operative Databases. (Abstract)

Joseph Pancras: On the Brink: Predicting Business Failure with Mobile Location-based Checkins. (Abstract)

Joseph Pancras: Investigating the Impact of Customer Stochasticity on Firm Price Discrimination Strategies. (Abstract)

Joseph Pancras: Investigating the Value of Competitive Mobile Loyalty Program Platforms for Intermediaries and Retailers. (Abstract)

Highlights

Merchants Can Use In-Store "Showrooming" to Boost Online Sales.

Lurie and Pancras Invited to Mobile Marketing Thought Leadership Conference.

Kevin McEvoy Awarded Best Session Paper.

Work-Life Balance.

Social Enterprise Conference: Creating Value for Business and Society.

Faculty Accomplishments.

Research Seminar Series

Rajesh Bagchi, Virginia Tech.

Caglar Igmak, University of Miami.

Ting Zhu, University of British Columbia.

Department News

Undergraduate

MBA

Ph.D.

Read all Marketing Stories»

Alumni News & Notes

Gregory F. Murtagh '84
Gregory F. Murtagh '84 has joined The O Alliance as a strategic advisor. Murtagh is a nationally recognized media industry leader specializing in e-commerce, digital media and omnichannel monetization. In addition, Murtagh is a recipient of Advertising Age's prestigious "Media Maven" award as well as regional recognition as "Entrepreneur of the Year" from major business publications in Florida.

John A. Baliotti, II '96 MBA
John A. Baliotti, II '96 MBA has been appointed as director by Exone. Balliotti most recently served as a senior equity analyst with Jannery Montgomery Scott. Baliotti started his career as a design and analytical engineer with Sikorsky Aircraft.

Scott C. Larmee '95
Scott C. Larmee '95 has been named account lead for Wray Ward. Larmee will be part of the agency's client engagement group and brings more than a decade of experience guiding client initiatives.

Support the Marketing and Business Law Endowment for Excellence Fund

Marketing Department
2100 HILLSIDE ROAD, UNIT 1041
STORRS, CT 06269-1041
Phone: 860.486.4133
mktg@business.uconn.edu
marketing.business.uconn.edu