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Feature Story

Alum Who Created ‘Merican Mule Cocktail Company Has Plenty to Celebrate

Sales of 'Merican Mule premium cocktail have skyrocketed since the start of the COVID-19 pandemic, fueling the good spirits of its UConn alumnus co-founder. "Sales have been shot out of a cannon," says Dean Mahoney '09 (BUS). "The pandemic posed challenges to people who typically went to bars and restaurants. They wanted a quality cocktail at home, so they shifted their search to liquor stores."

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Featured News

Marketers Who Don’t Maximize Data Analysis Are Sitting On An Untapped Gold Mine
Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations. That’s the finding of UConn Marketing Professor Debanjan Mitra and colleagues from the University of Houston, Columbia University and Emory University. Their research is forthcoming in the Journal of Marketing. Keep Reading

Professor Emerita Susan Spiggle Gives Large Gift to PhD Program
Professor Emerita Spiggle spearheaded coaching critical writing skills for Ph.D. students, and continues her positive impact on the Ph.D. program with a generous gift. Keep Reading

The Executive Is In – at The Werth Institute
Now the CEO and founder of her own company, FEAT Capital & Advisory, Sarah Sandford Broderick – who is originally from New Mexico and now lives in Fairfield – is returning to her Husky home team and joining the Peter J. Werth Institute for Entrepreneurship and Innovation in a new role as Executive-in-Residence, where she hopes to help grow and develop the next generation of entrepreneurs at UConn. Keep Reading

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Alumni News & Notes

Robert T. Kaufman '74
Robert T. Kaufman '74 is the co-founder and president emeritus of Bob’s Discount Furniture, Inc. The company recently donated $280,000 to hunger relief by giving to local food pantries and hunger-relief programs within its markets.

Anthony A. Joyce '83
Anthony A. Joyce '83 has been named chief operating officer at Chelsea Groton Savings Bank.

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The Office of Alumni Relations has made a page for the webinars in the Career Conversations Series. If you haven't had a chance to join live, now is your chance to catch up. Watch the videos


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