Featured News
Marketers Who Don’t Maximize Data Analysis Are Sitting On An Untapped Gold Mine
Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations. That’s the finding of UConn Marketing Professor Debanjan Mitra and colleagues from the University of Houston, Columbia University and Emory University. Their research is forthcoming in the Journal of Marketing. Keep Reading
Professor Emerita Susan Spiggle Gives Large Gift to PhD Program
Professor Emerita Spiggle spearheaded coaching critical writing skills for Ph.D. students, and continues her positive impact on the Ph.D. program with a generous gift. Keep Reading
The Executive Is In – at The Werth Institute
Now the CEO and founder of her own company, FEAT Capital & Advisory, Sarah Sandford Broderick – who is originally from New Mexico and now lives in Fairfield – is returning to her Husky home team and joining the Peter J. Werth Institute for Entrepreneurship and Innovation in a new role as Executive-in-Residence, where she hopes to help grow and develop the next generation of entrepreneurs at UConn. Keep Reading
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